Video Blog Advertising: Feedback Analysis
نویسندگان
چکیده
منابع مشابه
An Investigation of Factors that Influence Blog Advertising Effectiveness
Since 2000, blogs have rapidly become a cyberspace phenomenon. The new medium has created a growing trend: blog advertising. Blogs offer unique advantages over other types of advertising, such as reader coverage and low cost. In addition, blogs generally contain customer comments, which new customers can use to evaluate the advertised products. As a result, blog advertising is very successful. ...
متن کاملRetrieval and Feedback Models for Blog Distillation
This paper presents our system and results for the Feed Distillation task in the Blog track at TREC 2007. Our experiments focus on two dimensions of the task: (1) a large-document model (feed retrieval) vs. a small-document model (entry or post retrieval) and (2) a novel query expansion method using the link structure and link text found within Wikipedia.
متن کاملEffectiveness of Blog Advertising: Impact of Communicator Expertise, Advertising Intent, and Product Involvement
Blog advertising, which refers to the paid sponsorship of bloggers to review, promote, or sell products in their blog writing, is becoming prevalent. This paper investigates the impact of three critical factors on blog advertising effectiveness: communicator expertise, advertising intent, and product involvement. An experiment with a 2×2×2 factorial design was used to test their interaction eff...
متن کاملThe Effects of Social Influence on Blog Advertising Use
Blogs emerged in the late 1990s as a technology that allows Internet users to share information. As an emerging advertising medium, blog advertising still faces challenges related to lukewarm consumer responses and unclear regulations governing commercial blog speeches. In this study, the concept of social influence was employed to examine its effects on consumer’s use of blog advertising. A qu...
متن کاملGeneral practitioner residency consultations: video feedback analysis
Objectives: The purpose of this study was to analyse longitudinally two decades of Portuguese general practitioner (GP) residents’ consultation features, such as consultation lengthestimating its major determinantsas well as to compare with GP residents from other Western practices. Methods: This pilot study followed a retrospective and descriptive design, comprising of the analysis of videotap...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Engineering & Technology
سال: 2018
ISSN: 2227-524X
DOI: 10.14419/ijet.v7i3.14.17021